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Industrial Desire: Detroit Concept Car Exhibition
Industrial Desire will take you into the exciting world of transport design. Featuring quarter-scale hi-tech models of fantastic concept vehicles, renderings and a multimedia component.
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A concept car is an innovative prototype that ignites a sense of excitement and possibility. Historically speaking, these fantastical studies have provided a means to both inspire the general public and allow designers to stretch their creative legs, to experiment with new forms and advanced materials and technologies. It is here, in a realm focused more on vision than marketability, that brand identities and design languages are both challenged and expressed. Early concept cars lent themselves to the spirit of the age. Styled after rocket ships and jet fighters, they celebrated the limitless possibilities of modern technology and were exercises in futuristic escapism. These visions gradually grounded themselves in reality, allowing many concept cars to morph into camouflaged sneak-peeks at forthcoming production models. In the creative culture of CCS however, liberated from the confines of industry, transport design students can give full flight to their imagination in order to create truly visionary vehicles. The quarter-scale models that comprise the Industrial Desire collection are drawn from the best of this work.
Industrial Desire: Detroit Concept Cars
Venue: Artisan, 381 Brunswick St Fortitude Valley Brisbane
Dates: 10/06/10 – 28/08/10
Official Site: www.artisan.org.au
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