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Brüno
No matter how prepared you are for Brüno, it will exceed your expectations. It is more outrageous, more embarrassing, more offensive and yes, more humorous that you would have ever imagined. Sacha Baron Cohen tackles the third of his TV show personas after success with Ali G and Borat. In Brüno, Cohen takes on the fashion industry and sends up both himself and all the fashionistas with wicked accuracy.
Cohen is a master of hype and reinvention and with his latest project he excels at both. His technique of tricking people into believing that the character he is presenting is real provides his mockumentary films with some of their funniest moments. It’s hard at times to believe these people are not in on the joke but Cohen never backs down and is willing to do just about anything to get the response he desires. In these attempts, he is very brave and that sense of personal danger heightens the humour.
The impact of the stunts that Cohen pulls off during the actual filming and after in the promotional campaign for the same film have become modern day legends. His ability to create hype is such that at times the film almost gets swallowed up in the hype. His technique does have its power though and his observations about the fashion industry and the cult of fame are more insightful and informative than a host of other media attempts.
Talking too much about the individual gags in the film does the potential viewer disservice because the less prepared you are for what’s on screen the better. You will laugh and be embarrassed at the same time, the percentage difference between the two will be based on your open mindedness and sense of the outrageous.
Rob Hudson
www.thebrunomovie.com
Check out the Ali G Indahouse and the Borat reviews here
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